The popular Mass Multi-player Online Role-Playing Game (MMORPG) World of Warcraft has started a new ad campaign. In it, we find Mr. T claiming that he is making the game "look good." The WoW spokesman's represented character, The "night elf mohawk," is giving out "mohawk grenades" in the game. These grenades turn yours and your friend's avatars into "night elf mohawks." Along with this magical enticement, the ad is coupled with an offering of a free trial.
This is clearly an enticement to hook more people. In my opinion, this is just like drug dealers giving out drugs to get people hooked. Quite frankly, it's smart. Well played, Blizzard Entertainment. Well played.
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